Our Services
Practical commercial support focused on better product, stock, margin and growth decisions.
Buying & Merchandising
Build stronger, commercially balanced ranges through assortment planning, OTB, trading, stock, margin and markdown optimisation.
Commercial & Trading
Turn trading data into clear commercial actions across sales, margin, stock, performance and profitability.
Strategy & Growth
Turn commercial insight into clear strategies for growth, from range and channel opportunities to customer and market expansion.
Meet the Founder
Ian Kelly
After more than 20 years working across luxury, premium and multi-brand fashion retail, I founded MerchPilotIQ to bring senior-level buying, merchandising and commercial expertise to businesses in a more flexible and accessible way.
The rise of DTC and digitally native brands has created a new generation of businesses that can build great products, strong communities and early momentum quickly. But reaching the next stage of growth often requires a different level of commercial structure and experience.
That’s where MerchPilotIQ comes in. I help brands identify what is driving their business, where the opportunities are and what needs to change to unlock the next stage of revenue growth — combining product instinct and customer understanding with data, technology and over two decades of retail experience.
I work closely with founders and leadership teams, adapting my support to the needs of each business. From range planning and stock performance to commercial strategy and growth, the focus is always the same: practical decisions that deliver measurable results.